Triplet Partners with LG Electronics for ISE 2025… Accelerating Global Expansion

ISE is a global display and integrated systems exhibition where IT, display, and advertising technology professionals gather annually. This year's event runs from February 4th to 7th.

Triplet can be found at the LG Electronics booth, showcasing AI-based spatial analysis and personalized advertising solutions in collaboration with LG Electronics' DOOH (Digital Out-of-Home) advertising solution. The two companies previously collaborated at CES in Las Vegas last month. This time, they plan to present more sophisticated data-driven solutions by deepening visitor behavior data analysis technology.

Triplet utilizes AI-based data analysis technology to analyze visitor movement patterns, dwell time, gender, and age groups, identifying preferences for each exhibit item in real time. The goal is to maximize advertising efficiency by providing insights into which visitor demographics showed the greatest interest in specific advertising content.

At this event, the system recognizes the gender, age group, and dwell time of visitors standing in front of advertising screens in real time, then delivers tailored advertising content suited to that visitor demographic. Additionally, it provides reports that quantitatively measure advertising effectiveness by analyzing visitor behavior data.

Notably, a new feature has been added that recognizes in real time when a visitor picks up a specific item. It analyzes the product picked up along with the visitor's behavioral context, and delivers real-time advertising tailored to the visitor's gender and age group.

Triplet, which received a CES Innovation Award this year, plans to once again demonstrate its technological capabilities at ISE and strengthen its global leadership. Last year, Triplet established a foundation for European market entry through collaboration with a luxury boutique in Paris, France.

Triplet CEO Donghwa Shin stated, "We will continue to prove commercial viability not only in the European market but in global markets by presenting innovative data-driven solutions powered by AI technology." He added, "Through ongoing collaboration with LG Electronics, we hope to develop this into a great opportunity for large corporations and startups to grow together."

Source: Asia Economy | https://www.asiae.co.kr/article/2025020509152222872